"In 2012, Nike's experimentation yielded two breakout hits. The first is the FuelBand, a $150 electronic bracelet that measures your movements throughout the day, whether you play tennis, jog, or just walk to work.
The device won raves for its elegant design and a clean interface that lets users track activity with simple color cues (red for inactive; green if you've achieved your daily goal).
Press its one button for a scrolling stock ticker of how many calories you've burned, the number of steps you've taken, and your total NikeFuel points, a proprietary metric of activity that Nike encourages you to share online.
The FuelBand is the clearest sign that Nike has transformed itself into a digital force."
Amazon, die Nr. 2 in der Fast Company Liste, wird erstaunlicherweise für seine Logistikleistungen gewürdigt ("For Speeding Up the Delivery of Change")
Dabei hat Amazon mit den Innovationen rund um den Kindle Fire zuletzt noch einiges mehr geleistet.
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