Auch Social Shopping Seiten wollen ihren Nutzern nun vermehrt Exklusives bieten. Kaboodle prescht voran und startet PopPicks on Kaboodle!, einen Shopping-Club mit Crowdsourcing-Elementen:
"Kaboodle, the largest social website for passionate shoppers, today launched PopPicks, an exclusive, members-only online sale destination that allows shoppers everywhere to determine which products are offered at a special price for a limited time.
An ongoing program featuring a new retail partner each week, PopPicks features a collection of products selected by Kaboodle editors in partnership with the featured retailer.
Once products are selected, the Kaboodle community is invited to "heart" (vote for) the products they like best. After four days of voting, the most "hearted" products are made available to Kaboodle members at an exclusive price for four days or until the reserved inventory is sold out.
Once the quantities of specially priced items are completely sold, Kaboodlers can still buy the product at its original price. During voting and limited-time sales, Kaboodlers can invite friends to participate via Kaboodle's peer-to-peer messaging system as well as on e-mail, Facebook, Twitter and other social platforms."
Die angekündigten Partnershops können sich durchaus sehen lassen:
"Additional participating launch partners in the coming weeks include other online fashion favorites, Karmaloop, Ssense, Ivy Blue and 80sPurple."
Im Social Shopping Bereich gab es schon früher Ansätze in diese Richtung. Mit der fortschreitenden Dynamisierung des E-Commerce wird es nun allerdings erheblich leichter, entsprechende Angebote/Partner zu finden.
Kaboodle gehört zur Hearst-Gruppe und wurde 2007 für 30 Mio. Dollar übernommen.
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