The Third Wave of Mass Customization Is Happening Now

In einem Interview mit Ponoko verdeutlicht MC-Experte Frank Piller die Entwicklungsstufen im Mass Customization. Er unterscheidet drei Phasen:

"The third wave of mass customization is happening now: It is driven by companies like Ponoko, Zazzle, Spreadshirt, Lulu, Shapeways, and many others, which offer design, manufacturing, and retail capacity to everyone.

So in this third stage, people are not just customizing to fulfill their own needs, but to create (micro) niche markets and serve them efficiently. Here, I think, we are just at the beginning and will see many more application soon."

Im Interview dreht es sich außerdem - wie sollte es bei Ponoko anders sein - um 3D-Produkte.

Frühere Beiträge zum Thema:

• Trendsetter: What's next in Mass Customization?
• Social Commerce mit konfigurierbaren Produkten
• Mass Customization Alternativen: Das Un-Readymade-Prinzip