Vom Barcamp in Hamburg: Next Level eCommerce?

Jason Soo berichtet vom zweiten Barcamp-Tag, unter anderem über die Session zu "Next Level eCommerce" von Stefan Betzold:

"Stefan Betzold of pier314 gave an well structured talk on Next Level eCommerce, where he illustrated some of the more innovative sales channels over and above standard banner ads and static online shopping cart solutions.

Via a few real examples, Stefan explored use cases for dynamic entry points into e-commerce (for example widgets and video overlays) and shop atomization (such as complete mini-shops which are distributable as banner ads). 

Barcamp Hamburg - Next Level eCommerce?

View SlideShare presentation or Upload your own. (tags: #bchh08 ecommerce)

"In the ensuing discussion - which Stefan did a notable job moderating - lack of customer trust came up several times as a key barrier against the adoption of such e-commerce innovations into the mainstream."

Mehr Eindrücke aus Hamburg (Google Phone inklusive); und mehr zum Thema E-Commerce bei Daniel Münster (via)

Frühere Beiträge zum Thema:

• Vom Barcamp in Hamburg: Sessions of particular interest
• Vom Barcamp in Hamburg
• Web 2.0 Expo Berlin: Eindrücke eines Kanadiers in Berlin