Spätestens seit der neuen ACTA-Studie ("Die Meinung der anderen") wissen wir: Die nächste Generation shoppt online anders. Manish Chandra, der Gründer der Social Shopping Plattform Kaboodle, unterstreicht dies in einem aktuellen Interview und verrät seine Pläne für 2009:
"The shopping experience needs to be both fun and personal. Teens and the younger generation are very savvy online and have a strong sense of self-expression. These groups tend to gravitate towards interactive experiences. Using creative online shopping features, such the ability to create a Styleboard, and then share it with others, fosters interaction among these groups and is very important as it further integrates shopping into their broader online lives.
What new features or initiatives do you have planned for Kaboodle in 09?
Kaboodle will be offering a broader platform for online contests that allows us to partner with brands and retailers more frequently and also gives our community more fun ways to interact with each other. We will also be offering support for integrating photos and products so people can tag photos with the products that are being used in the photo."
Kaboodle zählt zu den ältesten Social Shopping Plattformen in den USA und spätestens, seit es 2007 für 30 Mio. Dollar von der Verlagsgruppe Hearst übernommen wurde, auch zu den trafficstärksten.
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