ProductWiki hat kürzlich "Collaborative Reviews" eingeführt, ein neues System zum gemeinschaftlichen Erstellen von Produktbeschreibungen, das über das klassische Wiki-Prinzip hinausgeht.
Im Interview mit Maple Leaf 2.0 erläutert ProductWiki-Gründer Erik Kalviainen die Idee dahinter:
"ProductWiki positions itself somewhere between product information/price aggregators (Shopping.com, ShopWiki, Wize) and the newer Web 2.0 phenomena of social shopping sites (ThisNext, Kaboodle, Stylehive).
However, we introduce the concept of open-content collaboration to the mix. While it’s a very competitive space, our unique take on the problem of online shopping, combined with our growing community, gives us an advantage.
How many users/visitors do you have?
Currently, we have about 150,000 unique visitors / month, which grows at a pretty steady rate. This time last year, the number was 30,000.
You just introduced Collaborative Reviews. What’s the thinking behind this service and how will they work?
The basic idea behind the Collaborative Review is to create a single review of a consumer product that takes many people’s opinions and experiences into consideration.
The typical Web surfer has to read through many individual reviews before they come up with a consensus. Our system mimics this process in an elegant way, and the end result is a single review that captures most of the information typically spread out across multiple reviews."
Weitere Details im kompletten Interview
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