Frank Piller startet eine Serie mit Experteninterviews zum Thema "Mass Customization und Open Innovation".
Erster Gesprächspartner ist der italienische Schuh- und Technologie-Experte Sergio Dulio. Er sagt:
"One question I am sometimes asking myself is why am I so attracted by mass customization and footwear? I think it is the fact that it conjugates the fascination of tradition and well made crafts with the combination of latest technologies to obtain these products in a cost effective way.
Do you see any upcoming trends with regard to new players, technologies, markets, etc. of mass customization in footwear?
I actually see two parallel trends: Outsiders who are fascinated by the idea of modernizing what they perceive to be an old fashioned business like shoemaking and who are starting new ventures for MC shoes. I would call this a hexogen approach to shoe MC.
In parallel, I see an endogen movement by traditional shoemakers who realize the potential of MC and are in increasing numbers considering projects of this kind. Form the technology standpoint, I see a progressive consolidation of all the major enablers that are needed to support this business."
Als gute Beispiele nennt Sergio Dulio MiAdidas und Selve aus Deutschland und OTABO aus den USA.
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