Seth Godin hat zwei interessante Beiträge zum Thema Traffic. Er erläutert, warum - bei aller MySpace-Euphorie - für Verkaufsseiten (wie Amazon) weniger Traffic oftmals besser ist:
"There's a long list of high-traffic sites (beginning with theglobe.com and extending to hotmail and many others) that couldn't monetize.
They were stuck because the bait that got them the traffic had no room for a reasonable hook. You could use a TV like model and interrupt with irrelevant ads, but it doesn't work so well.
All a long, long way to say something simple: Whatever your website, I think you want better traffic, not more traffic."
Gut auch seine Schlussfolgerung:
"So, maybe it doesn't matter how your site does compared to a site in a different category. What matters, I think, is how your site does compared to last week or last month, and what's happening to your conversion."
In Top 1% schreibt er, dass bei Mitmach-Seiten oft nur 1% der Nutzer die Arbeit machen:
"The upshot is that for many organizations, the top 1% do 80% more of the contributing. The fascinating Wikipedia example (fascinating for me, anyway) points out that after about three and a half years, Wikipedia had just 15,000 contributors. But 4,000 or so of them did almost all the work."
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