Forrester hält Social Computing für zukunftsrelevant

Forrester Research empfiehlt in einer neuen Studie zum Thema "Social Computing: How Networks erode institutional power":

"To thrive in an era of Social Computing, companies must abandon top-down management and communication tactics, weave communities into their products and services, use employees and partners as marketers, and become part of a living fabric of brand loyalists."

via Basic Thinking / Steve Rubel

Beispiele für Unternehmen, die sich heute schon daran halten:

• Creating Communities: SkinnyCorp
• Aufbruch in die 4. Dimension: Spreadshirt